So you’ve launched the business of your dreams (or maybe you’re just trying your best to keep afloat in this volatile economy and hedging your bets on entrepreneurship). Congratulations!
Now for the kicker—you’ve been relentlessly trying all the traditional methods of reaching the people who you desperately want to serve or solve a problem for and they just aren’t biting.
In 2013 there were 534,000 new businesses getting started every month in the US alone. This means that Americans are doing their job of being inventors, service providers, artists, and stimulating the economy around them. (I am sure I can say the same thing about many countries all over the world too.)
Unfortunately, a big scary statistic looms over all of this entrepreneurial activity no matter how you try to face it, 8 out of 10 new businesses fail within the first year in the U.S. This means that there are a lot of unhappy and disappointed (but hopefully not disillusioned) creative, interesting, and adventurous people all over the U.S. (and the world) – and most of them are headed straight towards bankruptcy!
I have seen many similar statistics throughout the years since 2009 when I really got hooked to the internet of things – I really didn’t need the 11,200,000 results in 0.39 seconds to “How many small businesses fail in their first year” to know that almost all small businesses fail.
Entrepreneurs are my favorite kind of people; in fact I’m one of them! So I have decided to start Marketing Like A Millennial—a supportive space and resource center that helps service professionals launch and position their business online the millennial way. You’ll learn the traditional methods and find links and resources on how to get started if you are new to the social marketing space, but we learn the old methods to master them and then kick them to the curb. Millennials don’t stick to traditional methods; they adapt, change, and grow them.
There are many reasons why businesses fail. Most of the time, the reason is avoidable or could have been drastically improved with some added structure and support, but the majority of business owners are too busy spending their time and efforts launching their business to realize it until it is too late.
Marketing Like A Millennial is all about adding some science to your madness, and making sure you don’t overlook the importance of connecting with your true customers and utilizing valuable resources easily found online to ensure the success of your business.
Follow Marketing Like a Millennial to find strategies, insights, and tools to help you master the rules of business, branding, integrated online marketing, and digital PR.
Do you have a question about where to go from here? Need to reassess your social media marketing strategy but aren’t sure where to start? Looking for someone to whip your online positioning into shape? Feel free to get in touch with Marketing Like A Millennial today, or ask us a question on Twitter, and we’ll point you in the right direction.